What

Create social accounts that can highlight your properties, build up a following, and partner with local business and influencers.

Why

Creating social pages, like Instagram, will help drive traffic to your Direct site organically, which will increase your bookings and help build your brand.

How

Create a Social Account

  1. Create an Instagram page
  2. Add professional looking pictures of your property and amenities
  3. Create a QR code in-unit to link to the Instagram page
  4. Offer 10% off their next stay after adding 1 post of their stay, linking to your IG page
    1. Provide them with this post template:
      1. We had an awesome time at @{{Instagram page name}} in {{listing city name}}. Use this link to book a stay and use code {{promo code}} for 10% off!
    2. the Q/R code doesn’t have to be IN the listing, could be in the town, having a good time, highlighting the fun others might have
  5. Have a micro-influencer create a video visiting your property - How to Guide
  6. Add Google Tracking to your Direct website - How to Guide
    1. Over time see which keywords are driving traffic to your site and how you rank locally